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AI-driven Smart Identification of KOL IP Attributes and Precision Outreach

Background​

A company aims to find female creators with IP attributes (i.e., personal brand influence) on major global social platforms such as Douyin and TikTok. They provide these creators with products to help them produce content.

Previous Customer Acquisition Method & Pain Points​

The company initially relied on MCN agencies to find suitable KOLs/KOCs. However, MCN agencies operate entirely through manual processes, leading to several issues:

  • Low efficiency: MCN agencies rely on manual efforts. A team of 10-25 people spends their days repeatedly searching, filtering, and contacting KOLs/KOCs, which limits efficiency.
  • Long acquisition cycles & slow response times: Since the process depends on manual searching, filtering, and communication, finding the right creators is time-consuming and cannot keep up with business demands.
  • Lack of data transparency & optimization challenges: Because contact tracking is handled manually in a fragmented manner, businesses have no direct access to KOL/KOC data. They must rely on MCN agency recommendations and cannot accumulate long-term marketing assets.

Solution: AI Agent for Smart KOL/KOC Acquisition​

After partnering with us, the company transformed its KOL/KOC acquisition process into an AI Agent-powered system, replacing manual work with AI-driven automation. The AI Agent enabled full-scale automated acquisition and outreach through the following methods:

1. AI Agent for Large-Scale Data Extraction & Matching

  • By leveraging social media data analytics, AI Agents search for target creators 24/7 across TikTok, Douyin, Instagram, Twitter, and other platforms, far exceeding the capabilities of a manual team.
  • The AI Agent analyzes creators' social influence, content style, audience demographics, and engagement rates to identify the best-fit candidates with precision.

2. AI-Driven Outreach & Communication

  • AI Agents automatically generate personalized messages and reach out to selected KOLs/KOCs through social media, email, and other communication channels—significantly increasing response rates.
  • With automated follow-ups and data-driven optimization, the AI refines communication strategies to maximize conversion rates.

Results & Impact​

🚀 Massive Improvement in Lead Acquisition Efficiency

  • Previously, a manual team member could acquire a maximum of 200 valid leads per day, limiting MCN agencies' scalability.
  • Now, a single AI Agent can acquire 1,500–2,000 valid leads per day, delivering nearly 10x growth in customer acquisition capacity.

✅ Key Business Outcomes

  • Cost Reduction: The company reduced dependence on MCN agencies, avoiding high intermediary fees and directly engaging with target KOLs/KOCs.
  • Efficiency Boost: Shifted from 200 leads/day (manual) → 1,500–2,000 leads/day (AI Agent), significantly accelerating the acquisition process.
  • Data Transparency & Control: The company gains full access to KOL/KOC data, enabling better long-term collaboration strategies and improved marketing ROI.
  • Scalability: AI Agents operate across multiple countries and platforms simultaneously, allowing brands to expand their global influence effortlessly.

By integrating AI Agents with structured reasoning chains, the company eliminated reliance on MCN agencies' manual operations, achieving automated, data-driven, and highly efficient KOL/KOC acquisition on a global scale. This transformation dramatically improved marketing efficiency and provided a breakthrough advantage for brand promotion and sales growth.